How does MASHAV (the Centre for International Cooperation of Israel's
Ministry of Foreign Affairs) measure the impact of its far-flung network of
courses, seminars, workshops and short- and long-term missions? How
effective are its evaluation methods? What are new issues with which it
must deal, new directions it must take? These are questions which MASHAV is
constantly asking itself for it knows that evaluation of past performance
is the key to future success.
Inherent in the term "evaluation" is the word "value." Thus, evaluation is
the process which assesses the worth or value of a project or program, with
an eye to determining the influence it has had on a population. This
assessment of what has been done in the past serves as the basis for
determining what should be done in the future.
Responsiveness
MASHAV is responsive to evaluations, making changes and additions when it
appears a better direction is indicated. This, for example, was done in
Kenya recently where MASHAV - in cooperation with the University of Nairobi
- had set up the Kibwezi Irrigation Project, an irrigation field station
and demonstration farm (see Shalom 1996-2). After the research and
demonstration work had been completed, some of the local farmers indicated
an interest in additional extension assistance. MASHAV acceded to their
request. Again, working in cooperation with the University of Nairobi,
along with Kenya's Extension Service, it added an extensive outreach
component to the program.
In the past, evaluation was often done by donor countries who sent in
their experts to check whether the results obtained warranted their
continued investment. This was called result-oriented evaluation. In the
words of Dr. Rodney Fink, a training, research and instructional
consultant, the situation today is quite different. "There has been," he
says, "a major change in the evaluation picture. We are now thinking in
terms of participatory evaluation, a process which involves not only
those who are responsible for planning and implementation of an
activity, but also those who are its stakeholders, i.e., the students or
trainees who are the beneficiaries of a course."
Since 1993 Rodney Fink has served as the United States half of a
US-Israel evaluation team, visiting 11 countries. The Israeli half of
the team, Dr. Shimon Amir, former MASHAV head, veteran diplomat and
experienced evaluator, died in early 1997. Although his personal brand
of practical wisdom and analytical way of thinking was sorely missing,
MASHAV went ahead with the evaluation workshop he had planned with
Rodney Fink, as much to honour his memory as to continue the work to
which he had devoted so much of his life's effort. Dr. Fink was in
Israel last March to help MASHAV re-examine the way it evaluates its
various training programs and, by so doing, formulate new guidelines for
improving its evaluation procedures.
"Ingrained in this approach of participatory evaluation," notes Fink, "is
the need to think of evaluation as a process which commences from the day a
course or project is planned and its objectives spelled out in specific
detail. From the beginning, planners must know what they want to achieve.
They must also be prepared during the course to stop and assess where they
are going and if they are going in the right direction. Consequently, they
must be prepared to make changes in the middle or even at the start of a
course if necessary."
Thus, in a project in Uzbekistan, for example, Israeli experts initially
experienced difficulties in presenting a viable program of dairy
development. On-going evaluation enabled them to try different models in
order to find systems that would work. Similarly, in an irrigation project
in Kyrgystan, evaluation during the course of the project pointed out a
significant lack of progress. The result: The expert in charge was
alerted to shift from working with one unit to providing information to
a number of units. In other words, constant evaluation can indicate when
a program, as initially designed, is not working as well as it should,
thereby enabling the trainers and instructors to make rapid and
meaningful corrections and changes. "Evaluation," stresses Fink, "is a
constant, ongoing process that does not begin with the end of a project,
but is built into its planning and execution. From the onset, it
involves the need to set targets and indicators as to how these targets
are being met."
Further training
Proof that a course has achieved its objectives often comes when
participants request further training in their home countries. Such was the
case when a teacher from Cagayan de Oro in the Philippines attended a
course in Early Childhood Education at the Golda Meir International
Training Centre in Haifa. Her enthusiasm led to a request for a follow-up
on-the-spot course in Cagayan de Oro. The ultimate result: commitments by
local schools, private companies and city officials to institute preschool
frameworks in the public, private and welfare assistance programs. Today,
these programs reach hundreds of local preschool children.
As a rule, MASHAV-sponsored courses operate according to these principles,
with courses planned according to objectives clearly defined from the
beginning. There is also an awareness that these objectives cannot and need
not be rigid or fixed. Many training centres, for example, have an initial
intake session with participants during which the course director may
discover that the bulk of the participants are overtrained for the course
as initially designed. The result: Course content may have to be
upgraded. Conversely, if a large number of the participants lack
sufficient ability to cope with the material as planned, it may have to
be downgraded, i.e., simplified so that they can benefit from it.
Rethinking process
Sometimes a similar rethinking process may take place ten days or two weeks
into a course when trainees, individually or in groups, are asked if their
expectations, at this stage, are being fulfilled. The aim behind these
interviews: to check that the material being presented is relevant to their
needs and to the work they will be doing on return to their home countries.
To further assess whether or not objectives have been met, trainees are
usually asked to prepare a final project, designed to check how well they
have absorbed the material. Some of these projects are done by groups,
while others are "solo" projects. In a course on media strategies for
community organization, for example, the group was asked to devise a media
campaign, as well as to list the innovations they would like to introduce
upon their return home.
In addition, at the end of every course, trainees fill out a lengthy
evaluation sheet, as do the course directors who assess the course from
their perspective.
There is little doubt that MASHAV does involve its participants in the
evaluation process, but - to a large extent - this is done during and
immediately following a course. MASHAV has been less successful in its
follow-up and feedback procedures with graduates after completion of a
course. With over 4,000 trainees graduating from courses every year, there
is now a growing need to rethink the nature of MASHAV's contacts with these
graduates.
Questionnaires
Many training centres do send out questionnaires to graduates a year or so
following their return home in which they are asked, among other things,
what information they found most valuable, what techniques were most useful
and how they were able to adapt and implement the material learned into
their current work. Responses to these questionnaires are, however,
somewhat minimal. MASHAV is now asking itself whether or not it is time to
develop a standard follow-up questionnaire, one that can be sent after one
year, after five years and even after ten years. This type of continuous,
structured and formalized evaluation could help MASHAV gauge the long-term
results of its training.
Even the mere formulation of such a questionnaire is, however, fraught with
difficulties. Long questionnaires, as devised for academic research, often
ask the same question in a variety of ways in order to test for validity.
Valid as they may be, their length may discourage respondents from even
tackling them. Thus, although long questionnaires may be more accurate than
shorter ones, their usefulness is negated if only a few people reply. On
the other hand, although shorter questionnaires may elicit higher rates of
response, they may not be accurate.
Doing better
In its most basic and fundamental sense, evaluation can be defined as
learning how to do something better. But this "something better" requires
proper long-term follow-up procedures. It must include continuous feedback
from participants from former courses. The key to offering better and more
meaningful courses in the future lies in the way current programs are
evaluated.
Evaluation by participants may, for example, indicate that the time has
come to eliminate a particular course or program which is no longer serving
as useful a purpose. As Rodney Fink, however, notes, most courses are
not designed with a built-in phase-out stage. There is also need
to formulate guidelines that indicate when a project, such as a
demonstration farm or a field experiment, becomes self-sufficient and is
able to sustain itself, ready to operate on its own.
Development work is educational in every sense of the word, teaching and
training others how to make a better life for themselves and their
countries. But it cannot be compared to traditional educational operations
in which instructors tend to measure their impact largely by testing
students via written, oral and/or practical tests. In these settings, the
final examination is the end of the course. MASHAV's training, however, has
a different focus and a different objective. Although it is true that, in
its early years, MASHAV's basic concern was on transmitting knowledge and
know-how to individuals who, themselves, were its primary beneficiaries,
today it has moved from "training the trainees" to "training trainers." On
the whole training is now geared to teaching those who are able to hand on
to others what they have learned, achieving what is called a spin-off or
multiplier effect.
This move to more teacher-oriented training raises questions with which
MASHAV must now grapple. One, has there been a proper assessment of the
consequences, including the advantages as well as the limitations, that lie
behind this approach? Does it not, for example, favour the better-educated,
higher level candidate at the expense of those from other sectors of
society? Two, is it not time to review the entire procedure for selecting
candidates? Does not MASHAV need to develop more effective methods for
selecting participants and aim, perhaps, to choose even more who can apply
their training in as broad a fashion as possible? It is becoming more and
more obvious that training that is not applied is of minimal value.
Follow-up data
How can one check how well training has been applied? MASHAV is aware that
it has yet to devise a systematic way to collect written follow-up
information. Necessary as this is, there are other avenues for collecting
data that can be utilized. One possibility: regional workshops or seminars
for former trainees. In evaluation one wants to check if what has been
taught has made a contribution to the development and economy of the
participants' country: What better way than actually asking the recipients
of the training? Regional meetings could bring together former graduates
who can report where an impact had been made and what the future needs of
their countries are. Such workshops or seminars, even of one-day duration,
could serve as a forum wherein former participants can share their
practical experiences and, in the process, gain the sense that they are not
alone in their attempts to improve conditions.
Even informal, often impromptu meetings between former trainees and MASHAV
officials visiting various countries can elicit valuable insights. The
graduates can tell what they sensed was lacking in their own training, thus
helping MASHAV choose the directions in which it should move and on what
new courses and new arenas of activity to focus.
Valuable resource
More and more MASHAV is realizing that its former trainees are a valuable
resource for assessing the value of its training. First of all, their
evaluation can serve as one of the building blocks on which to build a new
course or program in Israel. Second, they can play a significant role in
the planning and actual execution of an on-the-spot course, as well as
helping with the instruction. Experience has shown that the most effective
on-the-spot courses are those which utilize the talents, experience and
services of former trainees.
It cannot be stressed enough that evaluation is not a one-sided operation.
Both the planners and the stakeholders have significant roles to play. The
question that now begs to be answered: How can MASHAV increase the
involvement of its former trainees and how can it establish systematic
avenues for collecting and collating evaluation data?
Participation by former trainees makes them partners for progress. This is
not a glib phrase, but the basis for meaningful and effective evaluation,
for showing what can be done better and where and how. As Rodney Fink
stresses, "Evaluation is a desirable operation and not a process to be
feared. All parties to an evaluation (the evaluators, stakeholders, experts
doing the delivery and governments involved) have the same objective, which
is to make the program better."