by Raymond Renford
The author, a business management consultant and lecturer and teaching
fellow at the University of Haifa, travelled to Kenya on behalf of the Golda
Meir Mt. Carmel International Training Center to give an income-generating
project on-the-spot training course.
It was good to be revisiting Kenya again, even if one arrived once more, as
per usual, in the middle of the night! At the Nairobi airport to meet me
this time was Meirav Eilon Shahar, the current Second Secretary of the
Israeli Embassy in charge of MASHAV affairs, and her husband. Before I knew
it almost I was at the hotel, had snatched a brief few hours sleep before
meeting the Ambassador in the morning, and was on a plane once more, this
time aboard the February 3rd internal afternoon flight with Meirav on down
to Mombasa on the coast where I was to conduct my current on-the-spot
training course.
It was the fourth time now that I travelled to Kenya to conduct an
income-generating project (IGP) training course on behalf of MASHAV's
training establishment in Haifa - the Golda Meir Mount Carmel International
Training Center, known popularly as MCTC. In 1995 and 1996 I had been team
leader conducting IGP courses for the Kenya Institute of Management in
Nairobi, and having already served as chief instructor on a 1994 on-the-spot
IGP course given for the Coast Development Authority (CDA) in Mombasa - here
I was again in February 1998 in charge of the current training course to be
given for the same authority on the subject of the organization and
management of income-generating projects.
In Mombasa, the familiar figure of Hemed Mwabudzo came to meet us at the
airport. The energetic Hemed, who served as personal assistant to the
Managing Director of the CDA and had been the coordinator of the previous
MCTC on-the-spot course in Mombasa 1994, had since graduated from the 1996
microenterprise course given at MCTC in Haifa and was to act now as
principal coordinator for the current course. It was a relief to know that
the many and various local technical and administration arrangements
relating to the running of the latest course were to be in his capable
hands, "Jambo" (hello), I said to Hemed in my basic Swahili; "Shalom," he
replied in fluent Hebrew!
At my Mombasa hotel that Tuesday evening I held an orientation meeting with
Hemed and with the Second Secretary in attendance. From my previous visits
to Kenya I was well aware of how vital the informal small business sector
was to the forwarding of Kenya's economy and to the raising of the standard
of life of its people. (There were indeed far too few jobs to go around, and
salaried employment, whether now or in the immediate future, could not
nearly provide the solution.) But the small business sector, and its
expansion, so vitally required, had to be based on sound lines - hence the
importance in conducting training in the techniques and skills needed for
the organization and management of income-generating projects.
The training and skills to be acquired by the participants in the course
about to be started could both be used later in practice and passed on to
other would-be entrepreneurs in Kenya, thus gaining the considerable
advantage of a snowballing multiplier effect. As for the host organization,
the Coast Development Authority, that authority had been playing, I knew, a
seminal and influential role in the development of the coastal province of
Kenya and the peoples of its region.
The current IGP training course to be conducted for the CDA was the second
such course to be given for it by MCTC. From an Israel international
cooperation point of view it was considered important that some of the
previous Israeli course trainees living locally should be associated with
the current course taking place, but as trainers now, and in the capacity of
assistant facilitators. Present at this orientation meeting then, for part
of the time, were two of the designated assisting graduates, Ms. Lucy Lau
and Ms. Mary Stevens, as too an American volunteer currently working with
the CDA and who would also lend assistance on occasion as required.
The two-and-a-half-week training course which started on Wednesday morning,
February 4th, held its official opening ceremony that same evening at the
Bandari College in Mombasa before an audience of some 40 persons, including
the local press. The main speech at the ceremony was given by Professor Juma
Lugogo, the Managing Director of the Coast Development Authority, while
Meirav Shahar, the Second Secretary, brought greetings from the Embassy, and
I myself from MCTC.
The 22 men and women who completed the IGP course possessed considerable
practical experience, for example, in running youth and women's groups, and
local non-governmental community-based organizations, or were field workers
with the CDA. Moreover their enthusiasm and motivation was also a major
positive contributing factor to the course.
Just as well perhaps, since the course was intensive into the extreme!
Participants had not only to listen to and participate in a large variety of
classroom lectures and exercises on business and its management throughout
the course, but also to form themselves into separate business groups and
actually simulate the setting up and running of a real life business
enterprise as part and parcel of their activities on the course.
Indeed, this combination of the practical with the theoretical proved once
again the special and dynamic feature of the MCTC IGP training courses.
From 8.30 in the morning until 6.00 p.m. in the evening, the participants
were immersed throughout the course in gaining, improving and implementing
their theoretical and practical knowledge of a full "package deal" of
techniques and skills required in the setting up and running of business
projects. At the start, participants went out to town to conduct a market
survey aimed principally at gaining ideas as to the type of product it would
be worthwhile for them to produce in the course. Back in the classroom the
trainees formed themselves into separate business groups, clarified their
intended project product or products, decided on the formal nature and type
of the business they intended to set up, conducted feasibility studies and
applied to the bank for loans.
On receipt of loan finance from the bank, added to the financial
contribution put in by members of the individual business group, the groups
then set about purchasing, producing, marketing and selling their products,
on the way engaging in ancillary business operations such as organizational
management, storeskeeping, bookkeeping, costing and financial reporting.
The three business groups formed - one a partnership producing ornaments
from beads, the second a limited company manufacturing brooms from bundles
of wood, and the third a partnership making tablets of soap - heard not only
lectures from myself, but also from invited local lecturers on subjects such
as basic accounting, institutional services for small enterprises, and
government policy towards enterprise promotion. Classroom discussion was
brisk, and classroom exercises undertaken with a will.
But the pressure was mounting not only on the participants, but on myself
and the sore throat I was getting from constant speaking! It was thus a
great relief when my talented colleague Janet Gino, a visual arts expert,
joined us as co-instructor on the course in its second week and delighted
the participants with talks on such unusual related and interesting subjects
as "creative thinking" and "product development" accompanied by a cinema
length demonstration of photo slides. Under Janet Gino's direction publicity
and promotion work of all groups took off at great pace, product
presentation display was improved and moves were soon in force getting ready
for the participants' exhibition to be held at the end of the course.
All groups, as expected, had been making mistakes as they went along, but
the main point was that they were learning from their mistakes. Moreover,
though visibly tired from their sustained efforts, all three groups finished
up their simulation exercises with satisfying profits - that was over and
above money paid to the members as workers in their group enterprises!
The course and its ancillary activities finished up with a strong spurt.
After visits to local enterprises in town, participants attended a public
lecture given by myself before a large audience on Thursday evening,
February 19th, at the Polana Hotel on the subject of "Better Small Business
Management - An Israel Approach," were present at a local Shalom Club
meeting the same evening, presented oral reports the following morning on
their group enterprise simulations and received course certificates from
Israeli Ambassador Menashe Zipori at the closing ceremony which followed.
Undoubtedly adding to the attraction of the public lecture and the televised
closing ceremony was the very professional exhibition of participants' group
work and packaging display tastefully set up and presented under the capable
expert hand of Janet Gino. Pride and satisfaction with their display was
very noticeable in the eyes of the participants.
There was much satisfaction too on the side of the instructors. Though they
had sympathized with the participants who had been critical of the fact that
too much pressure had been put on them, the fixing of the duration of the
course had been outside of the instructors' hands.
At the end too, the trainees also realized that the pressures which had been
put on them had been justified in achieving what they called the business
"package deal" within the time set, while the participants as a body
stressed how important the course had been for them personally.
On its part the host institution rated the course as an "outstanding
success" and intimated that it had achieved the outcome from it exactly as
expected. Moreover, following its conclusion the CDA reported that it now
had a pool of over 40 practical entrepreneurship trainers to spread their
knowledge onwards within the coast province.
Kenya revisited - My three weeks there on behalf of MASHAV flew by, but the
Shalom Club meeting reminded me of the close affiliation with Israel.
Somewhere I had found time to visit the Women's Network Center in Mombasa
and to address the executive committee of the local Chamber of Commerce and
Industry.
Rains locally had been continuous for weeks before we came, people were
constantly talking of the "El Nino" weather effect, and power breakdowns and
flooded streets provided a background to our efforts. The finish-up was a
whirl - goodbyes to our hosts, on the plane to Nairobi, and then once more
on the plane to Israel, and home before one knew it.
Kenya revisited - Looking back, it was a tiring but most satisfying
experience; and one reaffirming one's belief in the value of Israel's
program of international cooperation.
Branch Report - Mombasa, Kenya
In the summer of 1994, and at the time of the conducting in town of a MASHAV
on-the-spot training course on income-generating projects, a branch of the
Shalom Club in Mombasa had been set up. Of late, the club's activities had
been dormant (possibly due to the marriage in the interim of its
chairperson).
Against such background, and utilizing the occasion of the conducting of
another Israeli IGP training course in town in February '98, opportunity was
taken to revive the affairs of the local club.
Accordingly, Israeli course graduates living in the Mombasa area were now
contacted on the matter and the get-together meeting of the Shalom Club
members in the presence of the Israeli Ambassador took place on Thursday
evening February 19 at the Polana Hotel in central Mombasa. (The meeting was
held shortly after the conclusion of the public lecture given at the same
venue that evening by the visiting Israeli consultant, Raymond Renford.)
Including the Ambassador, the two visiting Israeli IGP course instructors,
and participants of the current training course being conducted (who would
be graduating on the morrow and so became Shalom Club members themselves in
their own right), some 35 people were now present at the Club meeting.
Such audience included ten past Israeli course graduates, among them Lucy
Lau, graduate of the microenterprise course at the Golda Meir Mount Carmel
Training Center in Haifa in 1994, together with Mary Stevens and Josephine
Rondo, graduates of the IGP on-the-spot course in Mombasa in the same year.
Hemed Mwabudzo, the energetic coordinator of both the 1994 and 1998
on-the-spot courses given in Mombasa, was there in his capacity as a
graduate of the 1996 MCTC Haifa microenterprise course, while others at the
get-together who had graduated from training courses in Israel between 1996
and 1998 were Fontus Mngonei, Florence Githae, Emanuel Kaheso and Masai M.
Masai. Also present were Abdallah Lugogo, a graduate of the course given at
the Israeli agricultural experimental farm at Kibwezi, Kenya, in 1997, and
Elvina Mutua, a graduate of a Mount Carmel training course in Haifa in 1976
(!). Each such graduate introduced himself or herself and spoke briefly
about his or her "Israel connection."
Israeli Ambassador Menashe Zipori gave an inspiring address to the assembled
club members and drew their attention to the many training courses which
MASHAV has on offer, telling them not to hesitate in putting forward names
of candidates who would seem to them suitable for such courses. The two
visiting instructors from MCTC, Raymond Renford and Janet Gino, also brought
to the graduates nostalgic memories of Haifa and of their time in Israel
generally.
Lucy Lau, who acted as chairperson for the meeting, was appointed by
acclamation to serve as club coordinator pending the holding of formal
elections in due course.