The author is a retired Israeli Ministry of Agriculture expert in the
methodology of agricultural extension training and communication
methods. He was head of the audio-visual and communication department.
The decade of the 1950s was characterized in Israel by rapid development
in many areas. Those were the years of the establishment of the State.
Great political activity was directed abroad. The Ministry of
Agriculture was host to many foreign visitors, and our know-how was made
available to other developing countries.
At that time, a time of settling thousands of immigrants from many
countries, the agricultural extension workers/trainers were confronted
with many new challenges: language barriers, varying education levels,
non-agricultural backgrounds, and more. The trainers themselves were not
used to transferring knowledge in those conditions. Following
consideration of these problems, and with the help of experts in the
field, a new subject was consolidated: training techniques.
Personally, I had a special interest in the different training
techniques: first, due to my studies on the subject abroad, second,
given the fact that communications was one of the basic components of
all the techniques and, mainly, because promoting training techniques
involved efficiency par excellence, and this was always one of my
favorite issues.
My good friend Gershon Fradkin and myself worked in full cooperation. We
knew each other from those exhilarating Lachish days (one of the first
major regional rural development areas of south-central Israel) and
cooperated also when Gershon established the Foreign Training Department
(the forerunner of CINADCO) at the Ministry of Agriculture. Gershon
was devoted to the idea of training and demonstration techniques. He
personally developed and implemented these techniques with great
success.
The training techniques curriculum, which was successfully tested during
the trainers' training sessions, became a mandatory study subject for
all the training staff of the Ministry of Agriculture. It was a short
way from there to begin offering courses on the subject to students from
abroad. The subject of training techniques became an integral part of
almost every course, and some time later whole courses were dedicated to
this subject alone.
During the summer of 1962, such a course took place in Ohalo, near the
Sea of Galilee. The trainees were English speakers from various African
countries. I was in charge of imparting the Introduction to Training and
Training Techniques. An innovation at the time was that each trainee
would choose an individual subject and build around it a presentation
to be offered to the rest of the students. That particular aspect is
still used today.
I clearly remember a presentation by a trainee from Nigeria, who spoke
with unexpected enthusiasm about growing lettuce. During the summation
of the course, he said he considered himself lucky for having been able
to participate in the course, and how sorry he was that his colleagues
back home would not have such an opportunity.
The following morning I met Gershon and told him the Nigerian lettuce
story. During the student's presentation I realized his lack of relevant
knowledge for growing this crop in Nigeria, but I deliberately chose not
to relate to this particular issue. This fact led me to think that if
the course had taken place in Nigeria, a solution to the problem could
certainly have been found.
And this led to another idea: Bringing the participants to Israel, their
lodging in institutes around the country, providing suitable staff,
etc., is expensive and only a small number people are chosen to
participate in the courses. Why, I asked, don't we send a team of three
of our experts abroad? They would be able to offer in each trip two or
three courses on-the-spot at lower cost, and the subjects could be
better adapted to fit the local conditions and needs. The participants
would be from one country, or from a specific area, and working with a
homogenous group would be more effective.
In cooperation with Gershon, I scheduled a meeting with MASHAV's
director at the time, Aharon Remez. I presented my plan, and he accepted
it right on the spot! It was agreed that I would leave for a short
reconnaissance mission to Uganda, Kenya and Tanganyika, to examine the
practical aspects of the plan.
I had the feeling that MASHAV related very seriously to this mission
which was expected to open yet another opportunity for effective
cooperation with three East African countries.
Israel had Embassies in many African countries, but cooperation in
agricultural matters was almost nonexistent. Following Aharon Remez's
request, our people in Kampala arranged a first successful meeting with
the Ugandan Minister of Agriculture.
I returned to Israel with a detailed plan to offer three courses, one
after the other, in Uganda, with similar possibilities in the other two
countries. A few months later, I left Israel as Head of Mission,
together with Gershon Tavor and Shalom Sharar, to offer Israel's first
on-the-spot courses. After the first course, which took place near
Kampala, a Ugandan journalist wrote in his newspaper: "Never such an
instruction before." This was the contribution of the Nigerian lettuce,
which first inspired the idea.