May 15, 2011 - Aviv Morag, 29, of Givatayim was killed when a truck driver from the town of Kafr Qasem smashed into his car in south Tel Aviv.
Aviv Morag was on his way to a business meeting at 9:30 AM and had spoken with his father on his mobile phone just moments before the truck driver crashed into his car. The driver also hit several other cars and a bus before crashing into a fence outside the Golomb elementary school, wounding 16 other people. Police investigation of the incident later determined that it was a purposeful terrorist attack.
Aviv was born and raised in Caesarea. He attended the B'Kerem Maharal elementary school and the Hof HaCarmel regional high school. Afterwards he enlisted in the army, serving in the elite unit Sayeret Moran. Following his army service he toured abroad, then returned home to Israel.
Aviv had became engaged two months earlier and began working at the family business, selling refrigerators. He was living in the Tel Aviv suburb of Givatayim with his fiancee. Workers at the family business saw pictures of the car Aviv had been driving online, and warned David Morag that his son had been in an accident. As David made his way to the hospital, he received a call telling him his son had been killed.
A friend of Aviv's recalled him as spontaneous and fun-loving, with many friends. "He could make friends with anyone, easily," he said. Another added, "He was a very positive, optimistic person with a very special personality. He loved to have a good time, to live each moment. He was an amazing friend."
"Aviv was an innocent boy, a good boy, with light-blue eyes," his father said. "I don't think he did anything bad to anyone his entire life. He had a lot of friends, and everybody loved him."
Aviv Morag was buried in Caesarea. He is survived by his parents, David and Rachel, and by sisters Chen, Gili and Paz.
On November 2, Aviv's father, David Morag, 60, was found dead in his office in the Emek Hefer industrial area shortly after committing suicide. He left a letter to his family and another to the police, expressing his grief and his difficulty in coping with his loss.